how to get subscribers on Youtube?
Did you know that 1 billion hours of YouTube are watched by users per day? That’s equivalent to 8.4 minutes per day per human!
With its widespread popularity, it’s hard for marketers to ignore the video marketing channel. But with such high popularity comes high competition. The channel is crowded with an endless library of video content, so how can you stand out?
We’ve all caught ourselves binge-watching hours upon hours of cat videos. There is nothing to be ashamed of! The question is, how can marketers steal attention away from these famous cats to get more eyes on their own YouTube channels? This is just what this article aims to provide for you — because if you’ve spent the time to invest in the video then not only do you want a return, you need a return!
It’s time to grow your channel’s subscribers through some strategic work. Here are 12 tips to grow your YouTube subscribers, fast!
#1: Clean Up Your YouTube Channel
Before we get into the good stuff, it is important to do some housekeeping. While you may think everything your business does is flawless, you are not Beyoncé, so your audience might not think so… I know, I know, it’s hard to swallow, but it’s important to step away from your self and into the shoes of an outsider from time to time.
Taking a hard look at your YouTube channel and re-evaluating what is on there will likely lead to the realization that a chunk of old content should be deleted — whether it is outdated, poorly produced or just a flop of a video that should have never made it up there in the first place. If you have something of this nature tied to your brand, it’s going to immediately turn that lead off, and cause them to lose trust in your brand. Delete it and never look back!
This brings me to my next tip…
#2: Only Create and Post Highly Watchable Content
Yes, I know this tip might seem obvious, but YouTube is full of clutter, so it’s easy to feel like you can get away with posting sub-par content. Well, you can’t! The only way to really stand out from the pack and grow your subscriber base is to create the best of the best content in your space.
The key to accomplishing this is planning during pre-production. Here are a few ways you can do this better than your competition:
Do Your Research
Watch your competitors’ videos, as well as videos in industries outside of yours, and jot down notes of the most intriguing parts. Rather than copying what your competition is doing, find a more creative way to do it better. For example, if I was in the gum business (or any other business for that matter) I’d probably take a tip or two from my all-time favorite YouTube commercial, The Story of Sarah and Juan. Check it out, and just try and tell me this didn’t make you cry.
It is pretty obvious what is so wonderful about this commercial: the ability it has to elicit powerful emotions. How could your company do this?
You might think you can wing it on screen. Well, you can — but you shouldn’t. You need to plan out your script, do a table read, re-write it, table read, and re-write it again. This process improves your script to make it take on the story you’re trying to convey in the most powerful way. Businesses often underutilize the power of scripting, but mastering this art can take your videos to an entirely new level.
If you’re new to video scripting, check out this guide from Wistia!
Purchase the right equipment for an in-house studio
What is the “right” equipment? And can you afford it? This answer to the latter question is yes! Shockingly enough, the camera isn’t your most important piece of equipment. Why? Well, nowadays the camera on your iPhone is close in quality to a much more expensive alternative.
If you are shooting in-house, the most important equipment to have is a simple background, studio lights, and a tripod. Yes, there are a few other things you might need depending on the video, like props and audio equipment, but nailing down some of the basics and creating a solid in-office studio will lead to better video creation.
Make the first 10 seconds of your video the most memorable
Did you know that a whopping 20 percent of viewers drop off within the first 10 seconds of your video? This is why you need to make the most of the most first few seconds. (PS: If you’re looking for more YouTube stats, we’ve got you covered.)
To make an awesome first impression, don’t start your video with a bland introduction, but rather with the most climactic part of your video. If you start with bang viewers aren’t going to want to leave.